FlexTalk Seed Project - Proving Demand Flexibility in New Zealand Homes

Executive summary

The FlexTalk Seed Project is a collaboration between the Electricity Engineers Association and the Energy Efficiency and Conservation Authority. It was created to explore how smart devices in real homes can support demand flexibility in New Zealand. Much of the insight comes from the FlexTalk Seed Project Report 2025, which outlined the findings from the trial.

Cortexo served as the technical lead. We provided the software, device integrations and the connection between OpenADR and the smart technologies tested. We are sharing this article to help the sector understand the key insights from the trial and what they mean for the future of flexible energy in New Zealand.

The project builds on the earlier FlexTalk Demand Flexibility Common Communications Protocol Project from 2024, which explored open communication between flexibility suppliers and end use devices. The Seed Project moves this work from concept to practical testing.

Over five months, smart devices including home energy management systems, hot water control and air conditioning monitoring were installed in ten homes. Remote signals were sent to control these devices and gather feedback from participants.

Key findings:

  • Technology performance – All devices tested responded reliably to signals and could control hot water and air conditioning loads.
  • Installation and connectivity – Electricians found Shelly and Intesis products relatively straightforward to install. Direct MQTT connections were more stable and scalable than cloud-only options.
  • Customer experience – Participants did not notice changes in their hot water or air conditioning comfort during events. One user valued the added control through the mobile app.
  • Signalling effectiveness – Signals successfully changed device behaviour, with some variation due to appliance status and user overrides.
  • Scalability – To scale demand flexibility, the project highlights the need for standardised protocols, interoperable systems and stronger consumer engagement.

The FlexTalk Seed Project confirms that demand flexibility in New Zealand homes is technically feasible with minimal disruption. The next step is to scale deployment using the lessons learned on devices, connectivity, installation and customer experience.

What is the FlexTalk Seed Project?

The FlexTalk Seed Project is a small-scale, real-world trial of demand flexibility in New Zealand homes. Its purpose is to test how smart devices can be installed, connected and signalled to shift load without affecting comfort.

Cortexo led the technical delivery, providing the OpenADR platform and VTN/VEN connectivity that sits between flexibility suppliers and in-home devices.

The project:

  • Installed smart devices in ten homes across New Zealand
  • Included HEMS, hot water control, power measurement and air conditioning control
  • Used OpenADR signals to adjust device behaviour remotely
  • Collected detailed technical, installation and customer feedback

The aim was to “learn by doing” and seed the knowledge needed for larger FlexTalk trials.

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Objectives and approach

The FlexTalk Seed Project set out to:

  1. Identify and evaluate technologies for demand flexibility, including HEMS, hot water and AC control.
  2. Understand project planning components, such as costs, installation complexity and risks.
  3. Inform future FlexTalk projects by documenting best practice for smart device installation and signalling.
  4. Provide guidance for industry, including installers, aggregators and electricity distribution businesses.

The project ran over five months in six main phases:

  • Identify suitable devices and delivery partners
  • Onboard 10 electricians as both installers and customers
  • Install devices and retrofit connectivity in participating homes
  • Implement the Cortexo VTN interface and reporting
  • Run OpenADR signalling events and test device responses
  • Document findings, from technical performance to customer experience

Devices were installed in homes from Queenstown to Auckland, plus a dedicated test house at Ivory Egg’s showroom in West Auckland.

The map below highlights all participating locations across the country.

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Demand flexibility - why it matters for New Zealand

Demand flexibility is the ability for homes and businesses to adjust electricity use in response to prices, incentives or grid needs. It can be driven by automation, smart devices or behavioural change.

For New Zealand, demand flexibility supports:

  • Higher renewable penetration by shifting load to periods of strong wind and solar generation
  • Electrification of transport and heat without over-loading the grid
  • Lower peak demand and congestion, reducing the need for network upgrades
  • Better use of distributed energy resources, such as solar, batteries and smart appliances

As New Zealand moves toward a highly renewable electricity system, demand flexibility becomes critical. It helps match consumption with variable generation and keeps energy affordable and resilient.

The consumer and the rise of HEMS

Consumers now play an active role in the energy system. Home Energy Management Systems (HEMS) are a key enabler of this shift.

HEMS can:

  • Automate when hot water, EV charging and heat pumps run
  • Optimise use based on real-time pricing or grid signals
  • Coordinate solar, batteries and flexible loads to minimise costs and emissions

The Seed Project tested HEMS alongside device-level control to see which approaches offer the best balance of flexibility, visibility and ease of deployment.

Cortexo’s role in FlexTalk and the Seed Project

Cortexo provides the OpenADR platform and technical integration that connects smart devices to flexibility programmes. In the Seed Project, Cortexo:

  • Hosted the VTN and VEN environment
  • Implemented signalling logic and dashboards
  • Monitored device performance and event responses
  • Helped document the technical and operational learnings

This work builds on earlier FlexTalk activity, where Cortexo helped test New Zealand-specific communication between electricity distribution businesses, flexibility suppliers and end-use devices.

Key findings - technology and installation

Product performance

The Seed Project tested a range of well-established smart-energy products chosen for their reliability, open-protocol support and suitability for managing hot water and air-conditioning loads. The EEA Seed Project Report highlights the following insights:

Shelly devices

Performed well for hot water control and power monitoring. They were chosen for their strong reputation, high functionality, and ease of installation in both New Zealand and international markets.

Intesis AC Cloud Gateway

Provided reliable wired control and accurate two-way feedback from multiple AC brands. Infrared control was used only where wired options were not available.

EcoPort and XXter controllers

It showed strong potential for larger residential and commercial deployments, especially where broader building-management capability (e.g., KNX, Modbus, BACnet) was useful.

Universal Devices’ EisyADR

Demonstrated good OpenADR capability and has proven performance in other international markets. In the Seed Project, commissioning required extra steps when working with currently available New Zealand product combinations. The technology still shows promise, and further refinement could support simpler deployment in future phases.

Installation and cost

  • Shelly and Intesis installations were rated low in complexity and typically took 2–3 hours.
  • Cellular connections using Teltonica devices were quick to set up and offered a good option where Wi-Fi is weak.
  • Installation challenges usually arose from older home wiring, physical layout or cylinder location, rather than the smart equipment itself.
  • The project expects installation time and cost to drop at scale with pre-configured kits and better installer training.

Key findings - connectivity and signalling

Connectivity methods tested

The project tested several connection paths to the Cortexo VTN, including:

  • Manufacturer cloud services
  • Manufacturer-agnostic cloud services
  • Direct mobile network connections
  • Built-in OpenADR VENs within HEMS and EcoPort devices

Direct MQTT-based connections were the most stable and scalable, reducing reliance on any single manufacturer’s cloud.

Signalling performance

  • Over a series of events, signals were sent to groups of homes and specific devices.
  • Almost all events were delivered and actioned as expected; one failed due to a configuration error in the VTN, not the devices.
  • Hot water control events successfully switched elements off and on again, confirmed through independent dashboards.
  • Heat pump events adjusted temperature setpoints when units were running, though summer timing meant many units were off.

Customer experience and comfort

Customer feedback was strongly positive:

  • Six out of seven respondents did not notice any change in comfort during events.
  • No one reported a negative impact on hot water or air conditioning.
  • One participant used the Intesis app regularly and saw extra value in remote control.

The project confirms that, when designed well, demand flexibility events can run in the background with little or no effect on daily life.

Limitations and future opportunities

The Seed Project was intentionally small, with only ten homes and a short signalling period. As a result:

  • Findings need to be confirmed at larger scale and across more diverse households
  • Seasonal effects, especially winter heating demand, require further testing
  • More device types and brands should be evaluated

Despite these limits, the project provides a strong foundation for larger FlexTalk trials and commercial flexibility services.

Recommendations for scaling demand flexibility

To move from pilots to large-scale deployment, the project recommends:

1. Streamline installation
  • Use pre-installation checklists for wiring, Wi-Fi and site conditions
  • Provide pre-configured kits with all required hardware
  • Offer standard installer training and clear process guides
2. Strengthen connectivity
  • Prioritise direct device connections using secure, open standards like MQTT and OpenADR
  • Use HEMS as a single point of control where practical
  • Continue testing cost-effective HEMS options for mass markets
3. Build consumer engagement
  • Provide simple dashboards to show energy use and savings
  • Give consumers clear opt-in and opt-out choices
  • Test incentives such as dynamic pricing or rewards for participation
4. Future-proof the framework
  • Support industry-wide interoperability standards
  • Extend trials to solar, batteries and EV charging
  • Work with regulators to align technical and market rules with demand flexibility goals

Cortexo's Associations

Cortexo actively participates in the following industry organisations. 

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